Let's begin with the "Fridhem Line". We wanted to bring something authentic & Finnish in the design, something that is so simple yet brings everyone joy and reminds that small things in life are important too.
Summer cottage with fireplace or a hammock, both can be found in the back design. We want you to remember the warm summer nights and feel relaxed but still fresh when wearing the "Fridhem Line". Fridhem = Peaceful home.
The Second design is the "Premium Line". What inspired us to make this design was the street architecture at its simplest making it clean & sleek. Bringing a foreign vibe into the clothing.